TBU 1st International Conference held in Tirana, more than 30 papers presented by the participants

Tirana Business University launched “Technology & Business Update”, its first international scientific conference, with the main topic of this year focused on “Technology Disruption: Challenges and Opportunities for Adding Value to National Economy, Businesses & Society”.

The opening session was greeted by Prof. Dr. Vasilika Kume, Rector of Tirana Business University, Mr. Massimiliano Nicolini, head of the Research and Development Department on Artificial Intelligence and VRO at Olimaint, Dr. Altin Sholla, Administrator of Tirana Business University.

The conference was divided into two panels, one focused on Business and Law, themed  “Digital Economy Conundrum: Challenges for the National Economy”, and the other panel focused on technology, themed “Innovations in Information Technology: Driving Business and Economic Growth”.

More than 30 research articles were presented by the conference’s participants.

This conference is a new brand that aims to be a forum that brings together academic communities, researchers, and scholars to exchange knowledge, information, experiences, and research results on topics related to the technology and business fields. “Technology & Business Update” is conceived to be a series of scientific conferences to be held every year by Tirana Business University, designed with a “peer review” system to maintain high academic standards. This conference aims to be a platform for insightful discussions, knowledge exchange, and networking opportunities for researchers, scholars, practitioners, and policymakers intersecting technology and business fields.

The following papers were presented by the participants:

Edvina Kapllani/ AI-Driven Business Models and Workforce Transformation in Albania.
Nevila Çinaj & Ermira Qosja & Mirjam Dibra & Enida Pulaj (Brakaj)/ An overview of the literature on integrated tourism product development and product diversification in destinations.
Gerti Sqapi & Teuta Xhindi/ Income and Electoral Choices: Analyzing the Influence of Economic Status on Voting Behavior in Albania’s 2021 Parliamentary Elections.
Lorenc Gordani/ Harnessing Technology Disruption in Photovoltaic for Economic Growth in Albania.
Edlira Muka/ Interpersonal Conflict Management in Albanian Organizations.
Mirdaim Axhami & Agim Fjolla/ The attention of consumers on scarcity cues in hedonic goods: An eye-tracking study in the retailing context.
Elvin Meka & Kristina Papajani/ H2H marketing role in shaping consumer behavior.
Aurela Braholli & Denison Meta/ Technological Disruption: A New Domain of National Economy.
Mimoza Zeneli & Enkeleda Shehi & Irma Guga/ The Importance and the Use of Gender Statistics in Drafting of the Public Policies in Albania.
Erjon Uka & Eldian Balla/Influencer Marketing for Promoting New Tourist Destinations: The Case of Albania.
Ani Mbrica & Ina Keci & Sidorela Marini/ Students’ Perspectives on the Circular Economy. Anisa Kume/ SMEs and their Impact on Economic Growth.
Samel Kruja, Iris Kruja, Gerti Dajçi/ The Contribution of Small and Medium Enterprises to Albania’s Economy: Development Challenges in the Tirana Region.
Rezart Dibra/ Corporate Governance Practice in some Commercial Companies: Trends after the Financial Crisis.
Aurela Braholli & Sulgen Avdulla/ Brand Management and Green Consumer Behavior: An analysis of the Relationship between Brand Management Green Practices and Consumer Behavior in Albania.
Eldian Balla/ Consumer behavior towards energy drinks beverages (Case of Albanian market).
Reneda Mehmetaj & Elvin Meka/ The Impact of Organizational Climate on Employee’ performance in the construction sector – The case of Startek sh.p.k.
Erga Ruci & Enkeleda Shehi/ Online shopping vs. Offline shopping. A case study of Megatek company.
Fabian Pjetri & Rezart Dibra/ The Importance of Employee Motivation and Their Role in Business Performance.
Erdet Këllçi/ Challenges in the implementation of real-time data transmission in parliamentary elections using electronic voting machines.
Lourdes Ruiz s. & Esmeralda Kadëna/ ICT and telecom Supply Chain: Threat Landscape and countermeasures.
Ardiana Topi/ Application of Machine Learning for Handwritten Text Recognition in Historical Collections: A Case Study on the Albanian National Archives.
Lorena Muhametaj & Elvin Meka/ From Traditional Procurement into E-Procurement – Challenges and Advantages from the Perspective of ONE ALBANIA Company.
Florenc Hidri & Blerta Abazi (Caushi) & Gladiola Tigno & Indrit Baholli
Exploring Public Sentiment Towards Agile and Digital Transformation – A Twitter Sentiment Analysis
Eda Meta & Elvin Meka/ GenAI – Transforming the Finance Industry and Reshaping Education.
Evis Shurdha & Gerti Sqapi/ The role of artificial intelligence in the identification and prevention of corruption in public procurement. Gentiana Duka & Elvin Meka/ “Gen-AI” and Cards Payments Transformation in Albanian Banking System.
Klajd Heta /Cybersecurity and International Partnerships – The Case of Israel
Esmeralda Kadëna & Gent Gjylbegu/ The role of technology in the justice system: A technological and ethical approach.
Gentian Hoxhalli & Endri Plasari & Irena Fata & Indrit Baholli/ Student Attitudes and Perceptions Towards the Use of ChatGPT: A Study on the Ethics and
Effectiveness of AI in Education.
Xhezmije Palushi & Eleni Papapano/ Data Mining in Human Resource Management.
Gert Metani & Dorjan Isufaj & Thoma Axha/ Leveraging Technology in Albanian Gyms – Client Insights and Economic Outcomes.