“Shembuj Studimorë nga Bizneset Shqiptare” – Prof. Dr. Vasilika Kume book

Prof. Dr. Vasilika Kume offers a unique text with case studies based on the Albanian environment. The book includes analyses from various sectors of the Albanian economy, such as food processing, tourism, insurance, agriculture, and many others. Each example is an opportunity to better understand the internal environment of organizations, their strategies, and objectives. The completion of this book is the result of many years of the author’s work with Albanian businesses, interviews with business owners, and the use of literature in this field.

This book is a valuable tool for students and professionals who wish to develop their skills in drafting organizational strategies, SWOT analysis, and decision-making. Each example includes discussion questions, which help apply management theories to business practice.

This book is an excellent resource for students in management and marketing programs, as well as for professionals who want to deepen their knowledge.